Friday, September 20, 2019

My thoughts on Apple’s 4.0 Sneak Peek yesterday…

April 9, 2010 by · Leave a Comment 

apple-iphone-event

Yesterday,  Apple did a sneak peek at what the latest version of their 4.0 OS will bring this summer. Frankly, I’m really excited about many of these new features and services.. moreso than the iPad’s launch, if you can believe it.

Amongst the major features announced were:

Multitasking – Currently the iPhone only does one app at a time with simulated multitasking via push notification. This change will help give other apps, such as Spotify, a true chance at being true replacements for stock apps as well as provide the opportunity for new apps/services that require backgrounding to exist (VoIP services, messaging, etc). It isn’t ‘full’ multitasking in the true sense of the word for all apps, but priority has been given to the typical apps that would need multitasking and others are paused.  From Apple’s Dev Site:

  • Background audio – Allows your app to play audio continuously. So customers can listen to your app while they surf the web, play games, and more.
  • Voice over IP – Your VoIP apps can now be even better. Users can now receive VoIP calls and have conversations while using another app. Your users can even receive calls when their phones are locked in their pocket.
  • Background location – Navigation apps can now continue to guide users who are listening to their iPods, or using other apps. iPhone OS 4 also provides a new and battery efficient way to monitor location when users move between cell towers. This is a great way for your social networking apps to keep track of users and their friends’ locations.
  • Push notifications – Receive alerts from your remote servers even when your app isn’t running.
  • Local notifications – Your app can now alert users of scheduled events and alarms in the background, no servers required.
  • Task finishing – If your app is in mid-task when your customer leaves it, the app can now keep running to finish the task.
  • Fast app switching – All developers should take advantage of this. This will allow users to leave your app and come right back to where they were when they left – no more having to reload the app.

If you want to read an analysis of these go here:

http://gizmodo.com/5512656/iphone-multitasking-will-let-you-run-apps-simultaneously

Folders – Just a nicer way for people to organize their apps, thus increasing the number of apps that people can have… for me, i’ll use it to be even more OCD about where my apps are.

Calendar Access (and a bunch of new API’s)“Calendar Access Apps can now create and edit events directly in the Calendar app with Event Kit. Create recurring events, set up start and end times and assign them to any calendar on the device.” These new set of APIs will create, what I think will be a new set of apps that can interface with your phone to do some really cool things like location stuff and offers based on time of day, conflict resolution, etc… for the full list you can go here:

http://developer.apple.com/technologies/iphone/whats-new.html#api

Email – Overall improvements to bring the email app in line with some of the features that the computer version has.

iBooks – Bringing the eBook market to all of Apple’s devices. I’m bullish on eBooks right now, but part of me wants a Kindle still… I guess, mostly so that I don’t get distracted with other stuff (like email and games) whilst trying to read.

Gamecenter – Yes. Apple is launching their very own gaming platform ala Xbox Live. This is interesting due to the number of networks out there already (Scoreloop, OpenFeint, Crystal, and NGMoco’s Plus+) which may be made redundant.
 
iAd – Apple is launching their own ad network based on the acquisition from Quattro. This is interesting as you can imagine who devs will be integrating (ease of implementation).
“The theory here is that instead of relying on links to external websites, which pull users out of apps whenever they tap on an ad, developers can use Apple’s new tools to keep people in the app while still showing them advertising—sort of like popover browser windows. You can watch videos, play games, and even buy apps from within these ads. This is in the iPhone OS 4 developer tools, but it’s not explicitly a part of OS 4, so you won’t see apps with iAds until later this year”. – Gizmodo

For more stuff on the new features, Gizmodo’s coverage is pretty good:

http://gizmodo.com/5512635/iphone-os-4-all-the-new-features

The full Stevenote is here:

http://www.apple.com/iphone/preview-iphone-os/

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